TALISKER WHISKY ATLANTIC CHALLENGE 2017/2018

 

After 63 days at sea and at the mercy of the elements, 22 teams in the Talisker Whisky Atlantic Challenge crossed the finish line, concluding the end of the world’s toughest row and the quickest race to date. What an incredible, inspiring, record-breaking race.

26 teams set off from the island of La Gomera on December 14th 2017 and within the first seven days we saw the retirement and rescue of four teams.

To say it was a record-breaking year would be an understatement. The previous world record for the fastest crossing of the Atlantic Ocean was smashed by seven days, lowering the record from 35 days to 29 days 15 hours, set by four-man British team The Four Oarsmen. Their record-breaking row created headlines globally and produced over 1669 pieces of coverage.

Alongside the winners we saw a multitude of old records broken and new records set. Kung Fu Cha Cha broke the previous female record by six days crossing the Atlantic in 34 days 13 hours, and became the first team from China ever to take on the challenge. Mark Slats became the fastest solo rower, and the youngest solo record was set by Oliver Crane. Dianne Carrington from Atlantic Ladies also set a new world record as the oldest female to row any ocean.

The 2017 Talisker Whisky Atlantic Challenge was the most interactive and immersive year yet. For the first time in the history of the race followers at home were able to tune in LIVE to the Atlantic Campaigns Facebook page and watch from their homes as our teams crossed the finish line. Over 580,000 people tuned in to watch the broadcast and the  Facebook page alone generated a reach of over 15 million.

After 63 days, 6 hours and 25 minutes the 2017 Talisker Whisky Atlantic Challenge came to a close. 26 boats from 17 different countries left the shores of La Gomera on the 14th of December 2017 and 22 of them made it 3000 miles across the Atlantic Ocean to English Harbour, Antigua.

The rowers battled some of the biggest seas we have ever witnessed in the race. They overcame sleep deprivation, sea sickness, technical failures, capsizes, head injuries, hallucinations and salt sores! Through it all, they battled the elements and their inner demons to conquer the Atlantic Ocean proving once again the Talisker Whisky Atlantic Challenge really is the world’s toughest row.

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Sep 12, 2018 | Posted by in | Comments Off on TALISKER WHISKY ATLANTIC CHALLENGE 2017/2018

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Antigua and Barbuda Puertos de Tenerife Islas Canarias La Gomera Antigua & BarBuda National Park Antigua and Barbuda Search and Rescue
Talisker Whisky Atlantic Challenge